YEAR

ROLE

SKILLS

TOOLS

2016

Junior Designer

Social Media Design, Content Creation, Production

Adobe Photoshop, Illustrator

From the Desk of Liz Campaign

PROJECT OVERVIEW

The goal of this campaign was to amplify the brand’s image for new consumers to target a younger audience while maintaining the brand’s roots.

In collaboration with my Creative Director & colleague’s during my employment at iced media, we achieved this by turning Elizabeth Arden into a fictional, relatable figure for woman to look up to. This gave existing consumers a fresh new perspective on the brand, while new consumers would experience a unique approach to the brand.

I had opportunity to brainstorm brand strategy and research competitors in the social media space to help support campaign. I took notes on trends, messaging and visuals to bring back to the team and help springboard the concept for the campaign.

Awards: Best in Show, Glossy Awards

Creative Director: Woodie Wentworth

Copy: Angél Hakim

Strategy: Chantel Williams, Clair Sidman

PROJECT HIGHLIGHTS

I also produced campaign assets for social media while also assisting with photoshoots and video shoots by researching props, brainstorming shot lists and helping on set.

The campaign was a big success that resulted in increased engagement on Elizabeth Arden’s social channels, including 50k+ new followers across social channels over an 8 week time span.

Social Media Assets

OVERVIEW

Here are some examples of social media content I created for Elizabeth Arden. I photographed everything from flat lays to straight on product shots to moving objects (me holding a lipstick in a taxi). When I wasn’t photographing I was whipping up digital assets and animating GIF’s.

HIGHLIGHTS

I researched social media trends from makeup and skincare brands to support concepts for content creation. I also researched and sourced props to use for each shot and figured out how they should interact with the product (if at all). Composition, visual interest and product placement was thoughtfully considered when creating content.