Year

SKILLS

TOOLS

2021

Art Direction, Branding & Identity

Adobe Illustrator, Photoshop, After Effects

PROJECT OVERVIEW

Slow Apparel is an eco-friendly, affordable streetwear brand dedicated to putting an end to fast fashion.

I wanted to create an organic shape to incorporate into the “O” of the logo—something subtle but noticeable once you take a closer look. Not only that but “O” also represents “organic.” And since Slow Apparel is all about organic and eco-friendly materials it made sense to incorporate a fluid shape that meshes with the logo and overall branding.

Additionally I thought about the clothing itself and how to represent it in the logo. I thought about hoodies, sweatpants and jackets and how they each have the string fabric to make the garments tighter. Usually those strings are more straight, but for this design I wanted to amp up the style of the straight line and make it more a wave as a visual twist. To support this I illustrated several pieces of clothing that include the wave so all of the design elements tie together nicely.