Year

ROLE

SKILLS

TOOLS

2019-2020

Communications Designer

Art Direction, Print Design, Brand Design

Adobe InDesign, Photoshop, Illustrator

Future of Ticketing Event

OVERVIEW

The purpose of the Future of Ticketing event was to bring Ticketmaster’s existing and prospective B2B clients together to receive a hands-on learning experience with Ticketmasters ever-evolving products.

I had the opportunity to lead the art direction for the event and design a majority of the needed collateral. I designed the logo, signage, product screens, t-shirts and pins while also managing communications with vendors and print shops. The challenge was to incorporate bits and pieces from Ticketmaster’s branding and transform them into something different but still recognizable to the brand.

The event received a lot of positive feedback from both existing and prospective clients. It was a great success for Ticketmaster and provided a great framework for how B2B events will take place in the future (no pun intended, promise).

HIGHLIGHTS

The line elements seen around the edges of the print pieces were inspired by what’s known as the “flyknit” texture used in previous Ticketmaster events and campaigns. Instead of using the traditional flyknit texture, I opted to design more organic shapes that bring energy and visual interest to the signage. This served as an homage to the Ticketmaster brand while also playing into the idea of futurism.

To further enhance the experience, my Creative Director and I mapped out all of the tables, product demo’s, and pieces of signage. This allowed us to strategically place each product demo station and signage within the space, so as guests walk around they organically hit every area.

Print Ads

OVERVIEW

I was tasked with designing multiple print ads for Ticketmaster Music and Ticketmaster Sports. The ads ranged from brand awareness to promoting and celebrating Ticketmaster’s partners and clients.

HIGHLIGHTS

When designing ads I always made sure to choose a compelling image that supported the messaging of the ad and could draw attention from the reader. Designing these print ads required expertise in layout design, an understanding of Ticketmaster’s different audiences and attention to detail to ensure there are no typo’s or errors.

Call Center Posters

OVERVIEW

The Ticketmaster call centers across the U.S. were in need of some fun prints to liven up the office environment. This was the perfect opportunity to incorporate Ticketmaster’s values into a well designed poster for employees to enjoy.

HIGHLIGHTS

I provided two color options, in addition to two sizes, for each poster design so the call centers pick and choose which design best suits their office. The dark version of the poster reflects Ticketmaster’s darker color palette for a more serious tone, whereas the blue version has a more playful and thrilling tone.