Year

ROLE

SKILLS

TOOLS

2018

Graphic Designer

Experiential Design, Collaboration, Communication

Adobe Illustrator, Keynote

Uber Beyond

PROJECT OVERVIEW

Live Nation partnered with Uber to sponsor an experiential activation for festival goers at VooDoo Festival in New Orleans.

I worked on presentations for vendors about what the activation should look like, along with what each makeup look should be and what accessories should go with it. I also worked closely with an animator for the visuals of the digital screen in front of the activation booth. Lastly, I helped my Art Director with sourcing inspiration, imagery and props for the makeup looks, then compiled them into slides for display on an iPad.

To promote the activation we worked with beauty influencer Jordan Hanz to create content inside the salon and promote the activation on her social channels. In addition we promoted the activation on the Uber app, encouraging users to come get their free makeovers and offering them a discount code for a ride with Uber during the festival.

Creative Director: Steve Raggiani, Charlotte Japp

Art Direction: Julia Hoven

Copywriter: Charlotte Japp

Production: Suzanne O’Neill, Justin Riley